According to the menu board, a Crumbl Milk Chocolate Chip Cookie has 180 calories…but see that asterisk? 
The very fine print buried in the lower left corner: “*Calorie counts are per serving, 4 servings per cookie.” Who are you trying to fool, Crumbl? 

How many calories are in a Crumbl Milk Chocolate Chip Cookie 

In fact, each cookie has 720 calories—far more than a McDonald’s Big Mac (590 calories). It’s about as much as a Double Quarter Pounder with Cheese (740 calories).  
Each Milk Chocolate Chip Cookie also has a full day’s worth of saturated fat (20 grams) and 28 grams of added sugar (equal to 6½ teaspoons). That’s more than half a day’s added sugar. 

Crumbl Cookies menu board—North Naperville, IL location
This Crumbl menu board in the chain’s North Naperville, IL, store lists the calories per serving—180—with an asterisk. To find out that each cookie has four times that many calories, you need to read the fine print in the bottom left corner.
Jorge Bach - CSPI.

How much sugar is in a Crumbl Classic Pink Sugar Cookie

The Crumbl Classic Pink Sugar Cookie’s first ingredient is powdered sugar. So each cookie has 76 grams (18 teaspoons) of added sugar—about 1½ times a day’s max. That comes with a hefty 16 grams of saturated fat and 760 calories. 
As for Crumbl’s other flavors, they rotate weekly. But judging by recent menus, most are in the same ballpark: roughly 700 to 800 calories apiece. (Crumbl's cookies are about 4½ to 5 inches in diameter.)

“Since opening its doors three years ago, Crumbl has expanded to over 600+ bakeries in 47 states nationwide, making it the fastest-growing cookie company in the nation,” boasts the chain’s website.

With all that success, you’d think Crumbl wouldn’t need to hide its calories.

Want to see through more tricks on calorie labels on menus and apps? 

Check out our articles on what to look for and some examples of how other menus and apps might trip you up. 

Support CSPI today

As a nonprofit organization that takes no donations from industry or government, CSPI relies on the support of donors to continue our work in securing a safe, nutritious, and transparent food system. Every donation—no matter how small—helps CSPI continue improving food access, removing harmful additives, strengthening food safety, conducting and reviewing research, and reforming food labeling. 

Please support CSPI today, and consider contributing monthly. Thank you.


Our best (free) healthy tips

Our free Healthy Tips newsletter offers a peek at what Nutrition Action subscribers get—scrupulously researched advice about foods, ingredients, and supplements of all kinds, plus staying healthy, exercise, and more.

Sign up now