New York state predatory food marketing campaign
A bill that will help reduce the predatory marketing of junk food, fast food, and sugary beverages directed at children and other vulnerable populations
S213B/A4424B
Predatory Marketing Prevention Act (PMPA)
False and misleading advertising of food products is already illegal under NYS Law. This bill would expand the definition of “false and misleading” to include advertising of unhealthy food specifically marketed to young people.
Resources, Articles, and Research
- New York State Bill targets predatory food marketing
- Myrie, Advocates Rally Against Predatory Junk Food Marketing
- Rudd Report: Targeted food and beverage advertising to Black and Hispanic consumers: 2022 update
- 'Big Food' and 'Big Data' Online Platforms Fueling Youth Obesity Crisis as Coronavirus Pandemic Rages
- Policies to protect children from the harmful impact of food marketing: WHO guideline
Fact Sheet
Protecting New York’s Children From the Harms of Advertising
Senate Bill S213B/A4424B, sponsored by New York State Senator Zellnor Myrie and Assemblymember Karines Reyes, would help define and restrict predatory marketing of unhealthy food aimed at young people.
Organizations, take action
Predatory Marketing Prevention Act
A sign-on letter for organizations based in, or with a presence in, New York state that support giving NYS families more tools to protect children and youth from harmful marketing messages