overhead view of a supermarket produce aisle

Shop smart

Our healthy shopping guides are jam-packed with brand-name advice to find the best—and dodge the worst—picks at your supermarket.

Shopping guides

From cereals to ice cream—you name it, we rate it.

What to buy

More shopping guides

We recommend the best brand-name packaged foods in just about every aisle of the supermarket. Find them all here.

See all our guides

Nutrition Facts

How to decode the new Nutrition Facts panel

Most foods now disclose added sugars and carry an improved Nutrition Facts label. Here’s how serving sizes have changed, what counts as an added sugar, and which vitamins and minerals get labeled.

Get the facts

Our latest supermarket finds

corn with a DNA helix

Labeling

What to know about GMO labeling

Most foods must disclose if they contain DNA from a GMO (a “bioengineered” organism). Those foods are safe to eat, but the disclosure rules are confusing and full of loopholes.

What gets labeled

Don’t let these food labels and ads fool you

We help smart shoppers like you see through deceptive claims that food companies make on their labels and in advertisements.

More healthy eating and shopping advice