How Companies Market to Children
Food marketing is ubiquitous and happens in places you would expect and places you would not expect. Companies market food to children through a variety of means:
- Apps/mobile devices
- Product placement
- Product packages
- And more...
In other words, companies will market food to kids almost anywhere a logo or product image can be shown.
Food companies use a number of tactics to get children interested in their products, which include:
- Toy giveaways and other premiums
- Kids' Clubs
- And more...
Food marketing to children is largely unregulated in the United States. Various companies have signed on to industry-led pledges to limit advertising of unhealthy products to children. However, not every company has signed on to these voluntary pledges and the commitments have major loopholes which result in these programs falling short of fully protecting children from food marketing.
While industry could improve their commitments to better protect children, the US government should take action to limit food marketing to kids.
CSPI and a coalition of civil rights, child welfare, and health organizations sent letters to Kellogg, Kraft Heinz, McDonald's, and digital learning company IXL requesting an end to food marketing to kids on digital learning platforms.Letters
A coalition of organizations including CSPI requested USDA guidance clarifying that regulations on which foods can be marketed to kids in school apply to ads on online learning platforms.Read letter