More than 60% of Americans’ calories come from large grocery retailers (such as supermarkets, superstores, and mass merchandisers). This is true across income levels and for Supplemental Nutrition Assistance Program (SNAP) participants. The United States Department of Agriculture (USDA) reports that grocery store sales are lower than recommended levels of fruits and vegetables and higher in refined grains, solid fats, and sweets.

A key contributor is that the odds of purchasing healthy food in supermarkets are literally stacked against shoppers. Junk foods and sugary drinks dominate store entrances, shelves on the ends of aisles, displays, and checkout, increasing their visibility, accessibility, and sales. In addition, retailers promote soda, candy, and chips through steep discounts such as through two-for-one deals and coupons, making it easier and cheaper to buy junk.

The goal of healthy retail is to build a movement to transforms the food retail environment into a place that promotes health. We advocate for supermarkets and other large food retail stores to shift the mix of products promoted and available to consumers. We partner with corporate decision makers, local advocates, policymakers, and communities disproportionately targeted by retailers to improve the food retail environment in a way that is equitable and just.

Featured campaign: Keep soda in the soda aisle

You wouldn’t expect to see candy in the produce section. So why are sugary beverages like soda, punches, lemonades, and sports drinks found in an average of 30 different places throughout the grocery store?

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Keep soda in the soda aisle

Consumption of excess sugar is linked to diabetes and heart disease, yet soda and other sugary beverages can be found all around us at the grocery store—in nearly 30 locations on average.

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Our team