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Laptop computer on wood table with supermarket aisle blurred background online shopping

Online Grocery Marketing Scorecard Report

Three-quarters of Americans’ calories come from food purchased at retailers, making grocery stores and the retail food environment key contributors to the diets and health of Americans. As the food environment evolves, it is becoming more digitized. The COVID-19 pandemic more than doubled sales in online grocery shopping in the U.S., and online grocery sales is projected to account for over ~21% of total grocery sales in the U.S. by 2025. The expansion of online grocery shopping presents new opportunities and challenges for improving food access and prioritizing healthy food marketing. Despite the growing use of online grocery platforms, there is limited research examining online food marketing practices. To address this gap, the Center for Science in the Public Interest (CSPI) conducted online shopping simulations in 2023 to assess the online food retail environments at 11 top revenue-generating online food retailers in the U.S. Our study scored and ranked these retailers based on the healthfulness of food marketing online with respect to the following four dimensions: • Pricing: healthfulness of products marketed with price marketing strategies (e.g., discounts, rewards, and time-limited deals) • Placement: healthfulness of products marketed with placement strategies (e.g., sponsored product recommendations, cross-promotions, search result ordering) • Promotion: healthfulness of products marketed with promotion strategies other than pricing (e.g., title cards, banner advertisements, branded site content, user feedback, links to social media pages, retailer-generated shopping lists) • Usability: prevalence of website tools or features that support an informed and equitable shopping experience for all customers (e.g., nutrition-related filters, online SNAP acceptance, and compliance with web accessibility guidelines) This report is the first of its kind to identify and rank individual online retailer performance—thus providing information retailers can use to increase healthy food marketing, decrease unhealthy food marketing, and make healthy food choices online accessible for all consumers.

Healthy Retail
Closeup of grocery store worker increasing prices on cooking oil from $5.29 to $6.29. Rising food costs concept.

Trump’s tariffs and trade wars threaten our food security

The full tariffs Trump threatened on 90 countries' imports take effect April 5-9, 2025. Here’s what to know about tariffs, our food system and grocery prices.

Government AccountabilityApril 4, 2025Christina Lin, Adrienne Crezo
Asian woman shopping from the shelf to the shopping cart in supermarket

Why are groceries so expensive? What you need to know

As Americans pay more than ever for groceries, here's a look at the factors—drought, inflation, disease, price gouging and more—contributing to high food costs.

Industry AccountabilityDecember 20, 2024Adrienne Crezo
Woman standing in the yogurt aisle and holding a shopping basket

FTC wins verdict blocking Kroger-Albertson’s mega-merger—for now

Healthy RetailDecember 10, 2024Peter Lurie, MD, MPH
2024 in gold numerals on a reflective surface in front of deep blue bokeh background

CSPI’s 2024 victories: What we’ve accomplished this year

CSPIDecember 3, 2024Adrienne Crezo
screenshot of CPI instagram/ facebook post about supermarket merger

Peter's Memo: Supermarket mergers, slotting fees, ads harm shoppers

Supermarket mergers raise prices, slotting fees and online ads promote junk food, and many dollar stores lack healthy foods

Government AccountabilityMay 22, 2024Peter Lurie, MD, MPH
The façade of the Federal Trade Commission building

Federal Trade Commission sues to block Kroger-Albertsons merger

Healthy RetailFebruary 26, 2024Peter Lurie, MD, MPH
Young girl placing produce into a shopping cart

Healthy retail

Grocery store sales are lower than recommended for healthier food items. Our goal is to transform retail settings into places that promote health for consumers.

Healthy RetailFebruary 14, 2024
Purple fruit and confetti

CSPI's accomplishments: Looking back at our 2023 victories

For 50 years, CSPI has worked to improve food safety, labeling, nutrition, and public health. Here's what we accomplished in 2023, thanks to our supporters.

Food AdditivesDecember 20, 2023Adrienne Crezo
Promoted items at a popular retailer

Marco conceptual: entorno alimentario saludable en la venta minorista

Elentorno alimentario en la venta minoristadesempeña un papel importante a la horade orientar las decisiones de compra de losconsumidores. Los comercios minoristasutilizan el producto, el punto de venta, el precio y la promoción (las cuatro P) como estrategias de marketing clave para influir en el comportamiento de los consumidores, tanto en las tiendas como en línea. Estas estrategias se utilizan de forma desproporcionada para comercializar alimentos hipercalóricos que son bajos en nutrientes y contribuyen a una dieta de baja calidad. Vea el recurso adjunto para obtener más información.

Healthy Retail
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