It’s no secret that Americans need to cut back on meat. While we now eat more chicken than beef, we still eat too much red meat, especially beef. That’s bad news for our health and for the planet. People who eat more red meat—especially processed meat—have a higher risk of colon cancer, heart disease, and stroke. And it doesn’t help that misleading information about meat or poultry can trick even the most careful shoppers. Here’s what to watch out for.