Letter to CARU re: Kraft Heinz TV Advertisements


By Flickr user jeepersmedia

This letter from CSPI to BBB National Programs' Children's Advertising Review Unit describes the context of a complaint filed against Kraft Heinz. On numerous occasions in late 2019, Kraft Heinz ran an advertisement for Kraft Macaroni & Cheese during children’s programming on networks such as Cartoon Network, Disney XD, and Nickelodeon in which it disparaged healthy foods, a longstanding feature of advertisements from Kraft Heinz.

These ads are a violation of CARU’s guidelines on product presentations and disparagement. CSPI asks that CARU review Kraft Heinz’s advertising practices and work with the company to align their advertisements with CARU guidelines.