Letter to CARU re: Kraft Heinz TV advertisements

CSPI Applauds Move by Kraft to Remove Dyes from All Mac and Cheese, Urges FDA Action on Dyes

This letter from CSPI to BBB National Programs' Children's Advertising Review Unit describes the context of a complaint filed against Kraft Heinz. On numerous occasions in late 2019, Kraft Heinz ran an advertisement for Kraft Macaroni & Cheese during children’s programming on networks such as Cartoon Network, Disney XD, and Nickelodeon in which it disparaged healthy foods, a longstanding feature of advertisements from Kraft Heinz.

These ads are a violation of CARU’s guidelines on product presentations and disparagement. CSPI asks that CARU review Kraft Heinz’s advertising practices and work with the company to align their advertisements with CARU guidelines.

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