Conceptual framework: healthy retail food environment

Promoted items at a popular retailer

Hanson Lu -

The retail food environment plays an important role in guiding consumer purchasing decisions. Retailers leverage product, placement, pricing, and promotion as key marketing strategies to influence consumer behavior both in-store and online. These strategies are disproportionately used to market energy-dense foods that are low in nutrients and contribute to low dietary quality. View the attached resource to learn more.

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