How companies can slice and dice data to help sell products
What to do if your study didn’t pan out as you had hoped? Get creative, of course! While anyone can do shoddy science, supplement companies are notorious for funding studies that are tailor-made for marketing. And many of them don't stand up to scrutiny. See this post for some examples of the tricks companies employ to make a study look better than it is. Here's another example. “Shakeology can help curb cravings and help you lose weight,” says Beachbody, Shakeology’s parent company. In a Beachbody-funded study co-authored by company employees, 41 adults drank a Shakeology smoothie, which was high in protein and added fiber, or a calorie-matched placebo smoothie with less fiber and almost no protein. A half hour later, they were told to eat as much pizza as they wanted.
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