Got a gimmick?
Food marketing in 2021: Replace added sugar with fruit powders or risky sweeteners; add protein, vitamins, or “superfoods”; slap on “immunity” or “hydration” or “keto” claims; steer shoppers away from real, unprocessed foods like fresh fruits and vegetables (they could cut into your sales). One thing companies didn’t bank on: You’ll see right through those gimmicks.
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