It’s hot, whole grain, and sticks to your ribs. It’s cheap and less processed than most cereals. It starts out free of added sugars and plays well with nuts, spices, and fruit.

You could write an ode to oatmeal.

Too late. Bob’s Red Mill (the Shakespeare of whole grains) beat you to it. All it takes is five-to-ten minutes in the microwave or on the stovetop, and you’re ready to dig into Bob’s love song to an old standby:

Verse 1: Oat Bran Hot Cereal. Think of it as an uber-creamy Cream of Wheat that’s full of fiber…a quarter of a day’s worth per serving.

Verse 2: Extra Thick Rolled Oats. “Each oat is rolled extra thick, for folks who like their oatmeal extra hearty,” says Bob.

Verse 3: Quick Cooking Steel Cut Oats. Steel-cut oats are chopped into larger pieces that cook up chewier (in a good way). The downside: at least 20 minutes of simmering. Bob’s are chopped smaller, yet they’re no less satisfying. Cooking time: 7 minutes or so.

Not a fan of naked oats?

Dress yours up with oldies but goodies like cinnamon, raisins, and walnuts. Or try fresh fruit (apples, pears, berries), nut butter (rest a spoonful on top of your hot oats until it gets all melty and drizzly), or nutrient-packed seeds (chia, pumpkin, hemp).

Mmm. So many looks. So little time.—(800) 349-2173