Serving for serving, beef creates far more greenhouse gases than any other food. And processed meats like bacon, sausage, hot dogs, and cold cuts increase the risk of colorectal cancer. Yet Americans eat much more meat than most of the world. And American men eat far more meat than American women. No doubt, many men enjoy their burgers, bacon, steak, and ribs. But could some men also prefer red meat because it’s considered “manly”? Researchers decided to find out.