In a crowded marketplace, supplement companies want their products to stand out. Some cite vague scientific theories. Others cherry-pick a study that seems to lend credence to a claim they’re making. Still others pay to have a study done, highlight any results that support their bottom line, and watch the cash roll in. Here’s a sampling of recent examples.
Juice and soda companies like Mtn Dew, SunnyD, and Simply are making versions of their beverages with alcohol. Here's why their marketing matters for consumers.
Madison Avenue is alive and kicking, not just on TV but in ads, posts, and videos on social media, YouTube, you name it. Food companies make it so easy. They dress up refined carbs with a dash of vegetables. Or turn up the protein in candy. Or find a new ploy to sell water. What could go wrong?
Fact vs. FictionLindsay Moyer, MS, RDN, Marlena Koch
The world has to cut carbon dioxide emissions in half by 2030 to avoid the worst effects of climate change, says the Intergovernmental Panel on Climate Change. And by 2050, we need to hit “net zero”—that is, emissions must be matched by removals from the atmosphere.
Roughly two-thirdsof the 150 top-selling prescription drugs sold in 2020 had low “added clinical benefit” compared to existing drugs. (Those ratings come from France or Canada. The U.S. doesn’t rate drug benefits.)
You’ve gotta hand it to ad execs. They can turn a sugary snack into a source of “wholesome” energy or “real fruit.” Or reinvent processed meat as “healthy protein.” Or spin salt-laden refined grains as “real meals.” Here’s how not to fall for what they’re pushing.
It never fails. You turn on the TV, start a new podcast, open a web browser, or walk through the supermarket, and you’re bombarded with ads pushing quick fixes to help keep you going in a demanding world: an immune boost here, a hangover cure there, a supplement for your hair or skin, or a little something to help you relax at night. What’s the evidence that these drink mixes, gummies, probiotics, and powders deliver on their promises? We took a look.
It’s no surprise that in this confusing environment, with millions of patients desperate for help, some companies have taken advantage of how loosely dietary supplement claims are regulated to sell unproven long COVID treatments.
