For over 20 years, advocates have been pressing TTB to require a “Serving Facts” label that tells consumers the serving size, amount of alcohol (in fluid ounces or grams) and calories per serving, the percent alcohol by volume, the number of standard drinks per container and other needed information to make responsible drinking decisions. In response, TTB deliberated, asked for public comment, issued draft rules requiring mandatory labeling that were never finalized, and in 2013, settled on a voluntary rule that has been largely ineffective.
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Government Accountability