Getting enough vegetable powder? Protein-packed junk food? High-calorie candy? Dressed up sugar water? It’s hard enough to eat—and stay—healthy. Who needs tricky ad pitches to confuse us!
Here’s a sampling.
Here's how much of each vitamin and mineral we should aim for every day (from foods and supplements combined), according to the new Daily Values (DVs) set by the Food and Drug Administration. The DVs are based on the National Academy of Medicine’s Recommended Dietary Allowances (RDAs), which vary slightly by age and sex.
“Feed your cells,” says Centrum. “Designed with your genetics in mind,” says Ritual. “The perfect women’s multi,” says Olly. “All clean, all the time,” says Sundown. “We’re so organic,” says VitaFusion.
Companies use any pitch that works to sell their multivitamins. But they dodge the $64,000 question: Do you need one? The short answer: We don’t know.