This summer’s hottest ‘energy’ drink, endorsed by a pair of high-profile influencers, contains an alarming amount of caffeine—and it’s marketed directly to teens and kids. Here’s what you should know about the beverage, marketing to kids, caffeine labeling, and Senator Schumer’s call for the FDA to investigate.
The following is a sign-on letter to the Federal Trade Commission reminding the agency that Congress directed the agency to report on the marketing activities and expenditures of the food industry targeted toward children and adolescents by June 29, 2023. Particularly, Congress directed the FTC to investigate food marketing expenditures related to food and beverage marketing targeting children and adolescents of color, digital food and beverage marketing and data practices targeting children and adolescents, and food and beverage advertising on educational technology platforms.
160 organizations, includingmembers of the newly formed Federal Good Food Purchasing Coalition, sent this letter to President Biden urging the administration to fulfill that commitment and issuing an Executive Order requiring all federal agencies to implement the updated food service guidelines as well as a plan for values-aligned food purchasing across federal agencies.
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