“The snack cake golden child is now a cereal!” gushes Post Hostess Twinkies Cereal. “The creamy, cakey, golden goodness that has enchanted the masses for generations is now making its debut on your breakfast table.”

“Try a bowl, and it’s guaranteed to brighten your day. One sweet bite at a time!”

Sweet, indeed.

Who wouldn’t want to start their morning with a bowlful of mostly dextrose, sugar, corn flour, and hydrogenated coconut and palm kernel oils, all gussied up with yellow dye and artificial flavors. And how better to brighten your day than with a cereal that’s 40 percent sugar.

Each one-cup serving has 180 calories, 4 teaspoons of added sugar, and 6 grams of saturated fat (nearly a third of a day’s worth, thanks to the coconut and palm kernel oils). That sure beats the 2 grams of sat fat you’d get in a 130-calorie Twinkie.

Lucky for Americans young and old, junk food “cereals” are a hot new trend.

There’s also Post Hostess Honey Bun and Donettes cereals, along with Oreo O’s, Sour Patch Kids, and Nutter Butter cereals. And General Mills is launching Hershey’s Kisses, Reese’s Big Puffs, and Jolly Rancher cereals.

“The new Post Hostess Twinkies Cereal,” boasted the company’s press release, gives “fans another opportunity to satisfy their cravings.”

And another, and another, and another...

posthostesscereal.com—(800) 431-7678

Photo: Kaamilah Mitchell/CSPI.