Health sells. So ad agencies tap into—or amp up—the latest fads and fears about food. Want more energy, protein, or hydration? Avoiding carbs, gluten, or lactose? Should you avoid them? You can’t dodge the hype. But you can not fall for it. Here’s the latest crop.

turnip

Let's stay in touch

Get our (free) healthy tips

Our free Healthy Tips newsletter offers a peek at what Nutrition Action subscribers get—scrupulously researched advice about food of all kinds, staying healthy with diet and exercise, and more.

Sign up now