The Center for Science in the Public Interest (CSPI), the nation’s food and health watchdog, works to improve the food environment for all. CSPI led efforts to win passage of many state and local policies to improve school food and remove sugary drinks from children’s menus. Those successes led to sweeping national policies—such as:
- Nutrition Labeling and Education Act which put Nutrition Facts Label on most packaged foods;
- Healthy, Hunger-Free Kids Act, which set 21st Century standards for school foods;
- Food Safety Modernization Act, which gave authority to the FDA to recall contaminated foods; and
- Food Allergen Consumer Protection Act, which requires clear labeling of foods containing leading allergens.
Unhealthy food and beverages are the leading contributors to death in the United States, contributing to over 600,000 premature deaths each year, primarily through heart disease, cancer, type 2 diabetes, and stroke. The typical American diet is low in fruit, vegetables and whole grains and too high in sugar-sweetened beverages, red and processed meat, full-fat dairy, refined grains, sodium, and saturated fat. The ubiquity, amounts, and aggressive promotion of sugary drinks and unhealthy food in the food supply are hazardous to the public’s health.
We are searching for a Digital Communications Associate to utilize digital communications to mobilize our supporters, coalition partners, and the public to support national, state and local policies and corporate campaigns to improve the American food system. This work will especially include initiatives to support historically disenfranchised communities that experience health disparities and are disproportionately targeted by unhealthy beverage and food marketing. This position reports to the Campaign Communications Director and is located in either CSPI’s DC office or remotely.
Essential Duties and Responsibilities
- Work with program teams across the organization, grantees and coalition partners to develop and implement strategies to promote and share digital content via social media channels to engage and mobilize target audiences.
- Oversee all CSPI’s social media channels: Twitter, Facebook, Instagram, LinkedIn and YouTube; manage daily operations with an eye towards identifying and promoting timely content from program teams, grantees and coalition partners.
- Manage and nurture CSPI’s social media communities, including identifying and engaging with influencers, responding to messages, moderating comments (e.g. Tweet chats), and growing CSPI’s number and engagement of followers.
- Plan and create high impact and shareable digital content, including graphics and videos, to inform, engage and mobilize target audiences around priority advocacy efforts, key moments, and timely initiatives, such as report releases, events, and media and policy campaigns.
- Develop and implement strategies to raise the organization’s visibility and thought leadership through growing the numbers of followers and engagements for CSPI’s and CSPI president’s social media channels.
- Proactively seek to understand social media platforms and emerging digital trends, particularly industry best practices; explore and leverage new digital channels such as TikTok, podcasts, etc. to amplify campaigns and reach new audiences.
- Assist in developing and implementing paid social media campaigns and other digital ads in coordination with the Strategic Communications Associate.
- Act as lead for website posting and content development, (e.g. new landing/campaign pages) in coordination with other communications team members.
- Collect, analyze and report social media, website and other digital communications metrics on a regular basis to inform strategy.
- Work with digital consultants, manage projects and use metrics to determine the effectiveness of digital campaigns and to improve reach and engagement.
- Assist with other communications projects as assigned.
The ideal candidate would possess:
- Experience in developing and executing social media campaigns and strategies across multiple platforms, preferably for a nonprofit or media organization, or public relations firm.
- Demonstrated interest in equity, nutrition, public health, or public policy.
- Experience creating compelling content to expand social media footprint. Ability to seek to understand what social media audiences consume and how to create it.
- Ability to work effectively as part of a cross-disciplinary team.
- Excellent judgment and consistent professionalism, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency with social media planning tools, Photoshop or other graphics editing programs. Experience in Drupal, Google ads and Google Analytics a plus.
- Intellectual agility and the ability to adapt to changing priorities in a media-driven atmosphere.
- Willingness to participate in CSPI’s efforts to advance diversity, equity, and inclusion in the workplace.
- Interest and commitment to CSPI’s work and mission.
- Ability to work additional and flex hours as needed.
The salary range is $60,000-$65,000, based on experience. CSPI offers a comprehensive benefits package that includes: 3 weeks of annual vacation leave; additional paid holiday leave between December 24 and January 1; 8 weeks of paid parental leave; excellent medical and dental insurance with CSPI paying a significant portion of employee and dependent premiums; and a 3% employer match contribution to the retirement plan after one year of service.
Please utilize CSPI's Paylocity Applicant Tracking System (ATS) to apply for the Digital Communications Associate position. You are required to submit a resume and cover letter indicating relevant experience and interest. Application deadline is June 30, 2021. This position is closed. We are no longer considering applications.
CSPI is committed to building a team that represents a variety of backgrounds, perspective, and skills and encourage people of diverse ages, sexual orientations, gender identities and expressions, disabilities, religions, races, ethnicities, socioeconomic statuses, work, and life experiences to apply.