Fact sheet: Messaging guidance for sugary drink taxes

Santa Fe Soda Tax Loss Provides Important Lessons

In Summer 2020, the Center for Science in the Public Interest (CSPI), with support from the Bloomberg Philanthropies, hired a strategic communications firm (Seven Letter) to test the effectiveness of sugary drink tax messages with key audiences across the country. Through this exercise, Seven Letter identified which messages most resonate with voters as well as those that are less effective. The results of these findings are summarized in this fact sheet.

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