Given growing consumer demand for healthier food, more and more retailers are responding by incorporating health-focused marketing strategies throughout the store, like healthy checkout, that support shoppers’ health and boost profits.
When grocery stores commit to offering healthier choices at checkout, shoppers and retailers benefit. This video illustrates the impact these changes have had on sales and shoppers’ health at two supermarket chains.
Messaging Guidance for an Effective Healthier Grocery Experience Campaign details key messaging takeaways for communicating about healthier grocery stores from online surveys and focus groups conducted in 2021.
Food and non-food retailers across the country are shifting the mix of products offered at checkout, including Aldi and CVS. Looking for inspiration for your store? Take a peek at our Pinterest board “Healthy Checkout”.
Healthy Checkout: Good for Business, Good for Customers is a two-page factsheet about the business benefits of offering healthier products at the front-end of the store.
Consumer Perceptions of Retail Checkout is a two-page factsheet of results from a nationally representative poll that found that shoppers’ want more support for healthy choices from supermarkets, including healthy checkout.
Please contact CSPI at email@example.com if you would like additional advice or assistance with bringing healthy checkout to your store, or if you have any questions.