Madison Avenue is alive and kicking, not just on TV but in ads, posts, and videos on social media, YouTube, you name it. Food companies make it so easy. They dress up refined carbs with a dash of vegetables. Or turn up the protein in candy. Or find a new ploy to sell water. What could go wrong?
Fact vs. FictionLindsay Moyer, MS, RDN, Marlena Koch
You’ve gotta hand it to ad execs. They can turn a sugary snack into a source of “wholesome” energy or “real fruit.” Or reinvent processed meat as “healthy protein.” Or spin salt-laden refined grains as “real meals.” Here’s how not to fall for what they’re pushing.
Healthy foods sound simple: vegetables, fruits, nuts, whole grains, plant protein, no added sugar. But when companies use them as marketing ploys for processed foods, watch out.
