Yum! Brands Praised for Adding Calorie Counts to KFC, Pizza Hut, and Taco Bell Menu Boards
Statement of CSPI Executive Director Michael F. Jacobson
October 1, 2008
YUM! Brands' groundbreaking announcement that it will add calorie counts to menu boards at KFC, Pizza Hut, Taco Bell, and Long John Silver's is fabulous news for health-conscious consumers. Talk about thinking outside the bun!
YUM! is leaping ahead of all its competitors by providing the one piece of nutrition information that consumers most want, calories. We applaud this move and encourage McDonald's, Starbucks, Applebee's, and other major chains to follow this bold example.
YUM! has gone an important step further by voicing its support for legislation that would require restaurants to list calories on menus and menu boards. Of course, this is, in part, because several major cities and one state have passed laws that require differing forms of nutrition disclosures.
But it is also because YUM! recognizes that many of their customers value this information and that it's practical for chain restaurants to provide it.
I never thought I'd say this, but I salute Colonel Sanders!