CSPI to Anheuser-Busch: Cancel the Torino Teen Kegger

Statement of CSPI Alcohol Policy Project Director George Hacker on Alcohol Marketing at Olympics


If Anheuser-Busch truly wanted to use the Olympics “to remind parents about the importance of preventing underage drinking,” they could start by canceling the keg party they’re having tonight in Torino for underage athletes. Then they could withdraw their sponsorships of the 2008 Olympic games in Beijing and their sponsorships of the Olympic teams in the U.S. and other countries.

Parents don’t need a televised lecture about underage drinking from August Busch. How far are parents’ anti-drinking efforts supposed to go when Anheuser-Busch spends hundreds of millions each year appealing to young people?