Kraft Advertising-to-Kids Policy Applauded

Statement of CSPI Nutrition Policy Director Margo G. Wootan

January 12, 2005

Kraft is doing parents a real favor by recognizing that foods of poor nutritional quality should not be advertised to kids. By setting nutrition standards for foods advertised to six- to 11-year-olds, Kraft will make it a little easier to reduce kids’ consumption of foods high in calories, saturated and trans fat, or added sugars.

Kraft has taken an important first step. The next should be to strengthen its sodium standards, limit advertising to kids 12 to 17, and extend its marketing guidelines to cartoon characters on packages, “advergames” on the Internet, contests, and other forms of marketing. I hope that other companies—like Kellogg, General Mills, and McDonald’s—will emulate, and out-do, Kraft.

Unfortunately, modest corporate restraints on the advertising of processed foods will not increase the marketing of truly healthful foods—like fruits, vegetables, and fat-free dairy products—that should form the bulk of children’s diets. That’s where government needs to step in and sponsor major healthy-eating campaigns, ensure that processed foods are more healthful, and strengthen nutrition education in schools.


Get Updates Via Email

Journalists can receive CSPI news releases via email.
Not a journalist?

Sign Up for Email Now



Subscribe Now

Subscribe Now »

Subscribe Today and Save!

In Recent Issues

Cover Story: 1 in 8: What You May Not Know About Breast Cancer

Special Feature: Soy Oh Soy: Is It Really Bad For You?

Brand-Name Rating: Pasta Sauce

Subscribe Now

Request permission to reuse content

The use of information from this site for commercial purposes is strictly prohibited without written permission from CSPI.