Nutrition Action Healthletter
December 1999 — U.S. Edition

Right Stuff vs. Food Porn.

Simply Exotic
It’s got an exotic-sounding name, but it’s a simple food that’s simple to prepare. You can find it in many Japanese and pan-Asian restaurants. [Picture]And now it’s probably available in the freezer of your natural foods store.
   Edamame (ed-uh-MAH
-may) is nothing more than parboiled fresh soybeans, usually sold still in the pod. Just steam, microwave, or boil for no more than five minutes, sprinkle with a touch of salt, and serve.
   To eat, place the pod in your mouth and draw it out through lightly clenched teeth. The beans will be left in your mouth (where they belong), and you’ll be left clutching the (throw-away) pod. Some companies sell pod-less soybeans — sometimes called “sweet beans” — but the “de-podding” is half the fun.
   Each 2/3 cup of shelled Hearty & Natural Edamame, for example, has roughly 20 percent of a day’s fiber and vitamin A and 12 percent of a day’s vitamin C and protein...all for just 60 calories and two grams of fat.
   Plus, according to the package, you get 50 milligrams of isoflavones, the phytoestrogens in soy that seem to help lower cholesterol and that may soften the symptoms of menopause and cut the risk of prostate and breast cancers.
   And did we mention a subtle nutty taste that’s out of this world?

Hearty & Natural: (877) 918-0009.

Dodge the Wave
“Catch the Stokabunga Power Wave,” cajoles the Mrs. Field’s Website. Better to let it foam and fizzle out.
   Mrs. Field’s new Stokabunga cookie makes every other[Picture] cookie on earth look good. Heck, it makes a Cinnabon, a DoveBar, or a Big Mac look good.
   This Cookie Monster has 750 calories and 48 grams of fat, 16 of them saturated. It’s not a cookie; it’s a meal.
   That’s apparently what the company has in mind. The Missus proudly describes her new creation as “a gigantic five-ounce cookie packed with enough chunks of chocolate, pecans, almonds, and sunflower seeds to keep you going all day long.” Apparently, the idea came from a couple of surfers who needed a quick boost of energy to carry them through the day.
   Memo to Mrs. Fields: Most Americans spend their days sitting in front of desks, computers, TV sets, and dashboards. They need your Stokabunga like they need a vending machine in their bedrooms. Not that your standard 250-calorie cookies are worthy of praise. But a third of a day’s calories and three-quarters of a day’s fat in a single cookie?
   The Stokabunga is Mrs. Field’s personal contribution to the obesity and heart disease epidemics in the U.S. Why not pick up the phone and send her your personal thanks?

Mrs. Fields: (800) 266-5437.
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