“I had to cut dairy out of my diet completely because it was causing my discomfort and bloating,” says “Jilly” on The a2 Milk Company website. “a2 Milk allows me to eat all my favourite foods again without the bad side effects.” A2 milk? “Ordinary cows’ milk contains a mix of A1 and A2 protein types,” explains a2 Milk’s label. “a2 Milk comes from cows that naturally produce only the A2 protein and no A1.” The company is targeting people who think they can’t digest the lactose in milk. “Millions of Americans have discomfort after drinking ordinary cows’ milk, but in some cases, it is possible their symptoms may be caused by a sensitivity to the A1 protein!” says a2 Milk’s website.