Peter's Memo: I Can't Believe It's Not Meat
A fledgling sector that has morphed into an $800-million-a-year darling of Wall Street, the alternative-meat industry is now on the receiving end of some serious pushback from cattle ranchers and others. Some of the dustup is about naming rights: Can plant-based meats—especially the breakout stars Beyond Meat and Impossible Burger—call themselves “meat”?
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