Chaos Reigns Supreme
JapanThe Inventor of Functional Foods
United StatesA Good System Gone Bad
United KingdomChaos Reigns Supreme
Marketplace Implications and Consumer Impact
The UK is seen by some as having the most developed market for functional foods in Europe.(123) Unfortunately, many functional foods sold in the UK appear to be little more than marketing gimmicks that attempt to differentiate one manufacturers product from another and justify an increase in price rather than genuine efforts to improve the publics health. That problem may stem from the fact that the UK functional foods market is essentially unregulated.
Copyright © 1998 by the Center for Science in the Public Interest. References available by request.