Nutrition Policy: Because it takes more than willpower
Center for Science in the Public Interest
Policy Home Why Policy? Policy Options Get Involved

 Food Marketing Lawsuit against Nickelodeon and Kellogg

On January 18th, the Center for Science in the Public Interest (CSPI), along with concerned parents and the Campaign for a Commercial-Free Childhood, filed a notice of intent to sue Nickelodeon and Kellogg. The goal of the lawsuit is to improve the two companies' marketing practices, and to encourage the entire food industry to recognize its share of the responsibility regarding children's diets and health. The basis of the suit is that the companies engage in practices that are both unfair and deceptive with respect to the marketing of foods of poor nutritional quality to children (under 8 years old). Click on the following links to learn more about the lawsuit and Nickelodeon's and Kellogg's food marketing practices. Click on the Action Alert to send a letter urging the CEOs of Viacom's Nickelodeon and Kellogg to stop marketing junk food to young children.