1.	If you could add one piece of information to food labels, such as on a box of Wheaties, which, if any, of the following would you add?
	Contains imported wheat	8%
	Contains genetically engineered wheat	17%
	Contains pesticides in minute amounts	31%
	Contains lubricants from food processing machinery in minute amounts	7%
	Or, would you add something else (specify:)	6%
	No new information	16%
	Don’t know	15%
2.	Now, please tell me if you agree, disagree or if you don’t know whether certain specific information should be required on food labels. Let’s start with...
	agree disagree don’t know Whether the workers who made it were, or were not, members of labor unions.... 18% 68% 14% Whether some of the ingredients were imported.... 56% 33% 11% Whether the crop was grown using practices that cause farm soil erosion.... 43% 44% 13% Whether any of the ingredients came or did not come from genetically engineered crops.... 62% 26% 12%
3.	Modern agriculture uses many technologies to increase productivity. Do you think the words (item below) should appear on the label of a food product where one or more ingredients were from crops which were...
	Sprayed with pesticides	76%
	Genetically engineered	70%
	Treated with plant hormones	65%
	Made from cross-bred corn	40%
	Don’t know/no response	12%
4.	Would you buy fruits or vegetables that were labeled as being from crops which were...
	Sprayed with pesticides	40%
	Genetically engineered	43%
	Treated with plant hormones	37%
	Made from cross-bred corn	44%
	None of the above	26%
	Don’t know	8%
5.	Would you buy processed foods, such as a frozen dinner, that contained a minor ingredient, such as corn starch, where the label stated that the crop was...
	Sprayed with pesticides	31%
	Genetically engineered	40%
	Treated with plant hormones	34%
	Made from cross-bred corn	40%
	None of the above	35%
	Don’t know	9%
6.	How familiar are you with genetically engineered foods? Would you say you are...
	Extremely familiar	5%
	Somewhat familiar	38%
	Not very familiar	30%
	Not at all familiar	25%
	Don’t know/no response	1%
7.	If you had a choice between two boxes of Wheaties, where the label on one box indicated that it contains genetically engineered ingredients and the label on the other box indicated that it does not contain genetically engineered ingredients, which would you choose, or would you not care?
	Labeled “Contains genetically engineered ingredients”	8%
	Labeled “Does not contain genetically engineered ingredients”	52%
	Would not care	38%
	Don’t know	3%
8.	If corn flakes were labeled “does not contain genetically engineered corn”, would you think that the corn flakes were (better than, the same as or worse than)/(worse than, the same as or better than) corn flakes without such labels?
	Better	35%
	Same	42%
	Worse	8%
	Don’t know/no response	15%
9.	If corn flakes were labeled “made from genetically engineered corn”, would you think that the corn flakes were (better than, the same as or worse than)/(worse than, the same as or better than) corn flakes without such labels?
	Better	12%
	Same	42%
	Worse	30%
	Don’t know/no response	17%
10.	If the following statements appeared on a loaf of bread, would that indicate to you that the food is (safer, just as safe, or not as safe as/not as safe, just as safe, or safer than) bread without such a statement, or would you say that you don’t know? Let’s start with...
	safe just as safe not as safe don’t know Contains genetically engineered wheat... 7% 34% 31% 28% Contains wheat developed with biotechnology... 6% 33% 30% 31% Contains genes from wheat.... 6% 44% 15% 35% Contains genetically engineered wheat — reduces pesticide use... 21% 29% 28% 22%
11.	Which of the following foods should be identified on a label as “genetically engineered” if labeling were required?
	If the whole food itself, such as a tomato, is genetically engineered	61%
	If a major ingredient of the food, such as the wheat in Wheaties cereal, is genetically engineered	53%
	If a minor ingredient of the food, such as corn starch in a frozen dinner, is genetically engineered	42%
	If the food, such as soy oil, is made from a genetically
	engineered crop, but does not in any way contain
	any of the genetically engineered material from the soybeans	38%
	None of the above	13%
	Don’t know	13%
12.	Labeling about genetically engineered ingredients could increase the cost of food. Would you be willing to pay for such labeling if labeling increased the cost of your family’s food by...
	Over $250 a year	7%
	$250 per year	5%
	$50 per year	16%
	$10 per year	17%
	Nothing	44%
	Don’t know	11%

1. To counter any "order effect," in most questions, the order of possible responses was rotated. In several cases, the wording of the question itself was alternated or the order of questions was shifted.