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To: George Hacker, CSPI
From: Marty McGough, PSB
Date: December 17, 2001
Re: Polling Questions
George:
Here are the results of the polling questions. The nationally representative poll was conducted from December 14 to December 15, 2001 among 500 American adults 18 years of age and older. The
margin of error is +/- 4.2% (95th percentile).
| The major TV Networks, which include ABC, CBS, NBC and Fox, have
voluntarily agreed not to advertise liquor on television. Do you strongly
support, somewhat support, somewhat oppose or strongly oppose the
networks keeping the policy in effect, that is, continuing to NOT show
liquor ads on TV? |
T
% |
M
% |
F
% |
| Strongly support |
56 |
55 |
58 |
| Somewhat support |
16 |
18 |
15 |
| Somewhat oppose |
9 |
12 |
6 |
| Strongly oppose |
8 |
5 |
11 |
| Don't know |
11 |
10 |
10 |
| Recently NBC has said that it is withdrawing from its voluntary
commitment to not show liquor ads on TV and will now allow liquor
companies to advertise on the network. Do you strongly support, somewhat
support, somewhat oppose or strongly oppose NBC's decision to show liquor
ads on TV? |
T
% |
M
% |
F
% |
| Strongly support |
8 |
9 |
8 |
| Somewhat support |
12 |
16 |
9 |
| Somewhat oppose |
20 |
15 |
24 |
| Strongly oppose |
48 |
48 |
48 |
| Don't know |
12 |
12 |
11 |
| How concerned are you that NBC has withdrawn from the
voluntary agreement to not show liquor ads on TV: Would you
say very concerned, somewhat concerned, not very concerned or
not at all concerned? |
T
% |
M
% |
F
% |
| Very concerned |
35 |
30 |
40 |
| Somewhat concerned |
24 |
23 |
25 |
| Not very concerned |
17 |
22 |
13 |
| Not at all concerned |
20 |
23 |
17 |
| Don't know |
4 |
2 |
5 |
| Do you strongly agree, somewhat agree, somewhat disagree or
strongly disagree that it is a dangerous to have liquor ads
on TV because they will introduce young people under the age of
21 to liquor? |
T
% |
M
% |
F
% |
| Strongly agree |
48 |
44 |
51 |
| Somewhat agree |
22 |
24 |
20 |
| Somewhat disagree |
11 |
10 |
13 |
| Strongly disagree |
12 |
15 |
10 |
| Don't know |
7 |
7 |
6 |
| Do you think that liquor ads on TV will be a major factor, a minor
factor or not a factor at all in causing young people under 21 to
try liquor? |
T
% |
M
% |
F
% |
| Major factor |
42 |
42 |
42 |
| Minor factor |
37 |
40 |
33 |
| Not a factor |
16 |
16 |
16 |
| Don't know |
5 |
2 |
9 |
| How concerned are you that one of the first liquor ads will appear
this weekend on Saturday Night Live, which is watched by young
people? Would you say very concerned, somewhat concerned, not
very concerned or not at all concerned? |
T
% |
M
% |
F
% |
| Very concerned |
40 |
36 |
45 |
| Somewhat concerned |
22 |
24 |
20 |
| Not very concerned |
16 |
13 |
18 |
| Not at all concerned |
18 |
25 |
11 |
| Don't know |
4 |
2 |
6 |
| How appropriate is it for NBC to show liquor ads on the Saturday
Night Live program? Would you say very appropriate, somewhat
appropriate, not very appropriate or not at all appropriate? |
T
% |
M
% |
F
% |
| Very appropriate |
7 |
10 |
5 |
| Somewhat appropriate |
21 |
22 |
20 |
| Not very appropriate |
25 |
24 |
26 |
| Not at all appropriate |
37 |
33 |
40 |
| Don't know |
10 |
11 |
9 |
|
