General Mills' Move to Reduce Sugar in Cereals Advertised to Children Praised

Statement of CSPI Nutrition Policy Director Margo G. Wootan

December 9, 2009

General Mills—which has included whole grains in all its cereals—is taking another important step in the right direction by pledging to cut the sugar in the cereals it advertises to children. As sugary cereal is one of the top products marketed to children, we hope the company swiftly implements these changes and that Kellogg, Post Foods, and other competitors quickly follow General Mills' lead.