CSPI Blasts NCAA Decision to Keep Beer Ads


Statement of George Hacker, CSPI’s Director of Alcohol Policies

August 8, 2008

The NCAA continues to put profit over principle by continuing to embrace advertising for beer—the number-one cause of alcohol problems—during its popular sports telecasts. In contrast, the NCAA rejects advertising for distilled spirits, most wine, sports wagering, gambling, nightclubs, firearms and weapons, and NC-17-rated motion pictures, among others.

The NCAA's decision came at the annual meeting of its executive committee yesterday. The NCAA's rationale for keeping beer ads in its basketball championship and other telecasts comes right out of the beer industry's playbook. It reveals an organization with its head firmly stuck in its wallet.

This week's action rebuffs the efforts of hundreds of NCAA college coaches, athletic directors, and college presidents and ignores the best interests of higher education and student athletics. The support for eliminating alcohol advertising from college sports has grown dramatically in the past year, and CSPI's Campaign for Alcohol-Free Sports TV will continue to encourage colleges, college athletic conferences, and the NCAA to reform policies that result in the promotion of beer to underage viewers and the subversion of colleges' attempts to prevent and reduce costly and tragic alcohol problems.

 

Get Updates Via Email

Journalists can receive CSPI news releases via email.
Not a journalist?

Sign Up for Email Now

NAH

NAH

Subscribe Now

Subscribe Now »

Subscribe Today and Save!

In Recent Issues


Cover Story: Tip of the Iceberg: Most people With Prediabetes Don't Know It


Special Feature: Food Poisoning


Brand-Name Rating: Freekeh


NAH
Subscribe Now

Request permission to reuse content

The use of information from this site for commercial purposes is strictly prohibited without written permission from CSPI.

BBB
Guidestar