More Teens Choosing Liquor over Beer?


Statement of CSPI Alcohol Policies Project Director George A. Hacker

July 27, 2007

Startling research, published today by the Centers for Disease Control and Prevention, shows that more teens are drinking hard liquor than beer. This is a huge victory for liquor marketers. But it is scary and ominous news for parents and public health professionals, who should rightly be concerned by the liquor industryís successful campaign to make booze more attractive to kids.

Think of the dull amber, brown, and clear bottles in liquor stores of yesterday and compare that to the bright pinks, neon blues, and girly greens that characterize hard liquor today. Todayís infantilized liquors are flavored with peach, raspberry, mango, cherry, grape and every other kid-friendly flavor under the sun: Hypnotiq. Smirnoff Blueberry. DeKuyper Pineapple Coconut, Sour Apple, or Tropical Mango schnapps. Pink Grapefruit flavored Hiram Walker? Please.

And it certainly hasnít helped that ads for these products are showing up in ever greater numbers on cable television, and not just at night. The convenience and concealability of liquor has always appealed to teens. But letís face itóhard liquor has gone from country clubs and biker bars to proms and playgrounds.

Before companies like Diageo starts putting Hello Kitty or Barbie on gin and vodka, federal regulators, Congress, and state legislators need to take a fresh look at the availability, marketing, and taxation of liquor and other alcoholic beverages.

 

Get Updates Via Email

Journalists can receive CSPI news releases via email.
Not a journalist?

Sign Up for Email Now

NAH

NAH

Subscribe Now

Subscribe Now »

Subscribe Today and Save!

In Recent Issues


Cover Story: Tip of the Iceberg: Most people With Prediabetes Don't Know It


Special Feature: Food Poisoning


Brand-Name Rating: Freekeh


NAH
Subscribe Now

Request permission to reuse content

The use of information from this site for commercial purposes is strictly prohibited without written permission from CSPI.

BBB
Guidestar