Last Call for Anheuser-Busch’s Ill-Considered ‘Spykes’ Drink
Statement of CSPI Alcohol Policies Director George A. Hacker
May 18, 2007
Anheuser-Busch did the responsible thing, if begrudgingly, by pouring its caffeinated, child-friendly alcoholic drink known as Spykes down the drain. But the real question is how this ill-considered product slithered from the drawing board to the assembly line in the first place. One also wonders whether the company truly hit bottom with Spykes or whether it will again stoop to market kid-friendly drinks after the furor subsides.
I hope this episode sparks greater caution in the Anheuser-Busch boardroom about the extent to which its marketing appeals to minors. Certainly, if it were not for Connecticut Attorney General Richard Blumenthal and 28 other energetic attorneys general, I am sure Spykes would have remained on shelves until lawsuits forced it off.