FTC Report Misses Mark On Alcopops
Statement of CSPI Alcohol Policies Project Director George A. Hacker
September 9, 2003
This is a report that's trying to have it both ways.
The FTC is displaying incredible naivete about how
advertising works. It's not just a happy accident for
the industry that kids are seeing alcopop ads: This is
an industry with a long and shameful history of preying
on kids. In the case of alcopop ads, kids might not be
the industry's prime target, but industry's shotgun
spray of advertising hits a lot of kids nevertheless.
A 2001 CSPI survey found that three times as many teens
knew about alcopops than did adults and that twice as
many teens than adults had tried them.