|According to its website, "the coalition aims to stem the tide of unnecessary deaths that result from undiagnosed and untreated [Cardiovascular Disease] by creating events that inspire and empower baby boomers to take responsibility for their heart health." (http://www.boomercoalition.org/bc/whoare/index.html) |
According to the Wall Street Journal (Erin White, Behind the 'Boomer Coalition,' A Heart Message From Pfizer, 3/10/04, pg. B1), "the Boomer Coalition is the invention of a tiny Dutch-based ad shop [called StrawberryFrog] and its giant multinational drug-company client [Pfizer], which are targeting an enormous generational swath with a new case of cause marketing....Pfizer provided initial funding, estimated at less than $10 million, for the group; two Pfizer executives -- a medical expert and a marketer from the company's cardiovascular-disease team -- are on the coalition's six-member advisory board." Pfizer paid StrawberryFrog to create an ad that ran during the 2004 Oscar Awards telecast to give the Boomers wide public exposure.