Wine Industry
Advertising Expenditures, 1995-1999
($$ in Thousands) |
Year |
Magazine |
Newspaper |
Outdoor |
Broadcast |
Total |
1995 |
9,106.9 |
660.5 |
1,149.6 |
57,347.9 |
68,264.9 |
1996 |
15,193.2 |
2,909.3 |
543.7 |
64,457.8 |
83,104.0 |
1997 |
29,543.7 |
2,928.1 |
1,913.9 |
67,077.7 |
101,463.4 |
1998 |
28,173.6 |
3,933.7 |
11,723.9 |
87,745.4 |
131,576.6 |
1999 |
36,018.7 |
3,188.4 |
3,545.2 |
77,758.4 |
120,510.7 |
% Change 1995-1999 |
+295.5 |
+382.7 |
+208.4 |
+35.6 |
+76.5 |
Source: Adams Business Media, Wine
Handbook
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