Community Action to Promote the National Media Campaign
to Prevent Underage Drinking

The six youth involved in this particular project were Nestor Adame, Geoff Doleman, Helen Luu, Quyen-Thi Hguyen, Dominique Walker and Vivian Yeung.

Vivian and Geoff gave testimony to the Alameda County Board of Supervisors on June 19th and to the Oakland City Council on June 26th, following presentation of resolutions to the two boards by the kids.

Vivian Yeung had been a participant at the MADD Youth Summit 2000 last Fall, where the young activists chose the idea of a national media campaign as one of their policy recommendations.

The resolution initiatives resulted from an effective youth/adult partnership. The Youth Prevention Project (YPP) focuses on environmental prevention and leadership development. YPP helps teens identify problems in their neighborhoods, create strategies and campaigns for change, and take action to reduce risks for youth in their communities.

In promoting the National Media Campaign to Prevent Underage Drinking, the teens learned how to get endorsements for proposed legislation, how to approach policy makers, and how to get on a Board or Council agenda. They researched the issue and decided on the items they wanted included in the resolution. Currently, they are recruiting more allies and the next step is to encourage local Congressional representatives to sign on as co-sponsors.

Additionally, two kids from Youth Educating Liquor Licensees (YELL), a project of CommPre of Horizon Services in Hayward, also presented testimony to the Alameda County Board of Supervisors.

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Click here for more information on the National Media Campaign to Prevent Underage Drinking.

June 29, 2001