ALCOHOL AND THE OLYMPICS

This document presents the results of questions related to the Olympics from a nationally representative issues tracking study conducted by Penn, Schoen & Berland Associates in April 2001. The margin of error for the study among Americans ages 21 and older is +/- 4.4 at the 95% confidence interval level.

If you were to attend the Salt Lake Winter Olympic Games, would it be very important, somewhat important, not very important, or not at all important to you that alcoholic beverages be freely available at many locations there?

ALL

%

MALE

%

FEMALE

%

Very important

15

12

18

Somewhat important

15

19

12

NOT IMPORTANT (NET)

66

63

68

Not very important

22

27

16

Not at all important

44

36

52

Don't know

4

6

2

If retail alcohol availability were mildly restricted at the Salt Lake Winter Olympic Games, as it is in Utah today, would you be more likely to attend, less likely to attend, or would it have no effect on your decision to attend?

ALL

%

MALE

%

FEMALE

%

More likely

17

10

23

Less likely

9

5

12

Have no effect

73

84

63

Don't know

1

1

2

Which of the following is the best reason you think people decide to go to the Olympics?

ALL

%

MALE

%

FEMALE

%

To witness the athletic achievement

53

52

54

For the good games

21

26

15

It's fun

10

8

13

To see the triumphs

9

7

10

For the scenery

3

3

3

To party and drink alcohol

3

3

4

Don't know

1

1

1

Which of the following is the best reason you think people decide NOT to go to the Olympics?

ALL

%

MALE

%

FEMALE

%

The expense

55

56

53

You can see better on TV

26

26

26

The crowds

9

9

10

The traffic

5

5

6

Restricted availability of alcoholic beverages

3

2

3

The noise

2

2

2

Click here to view press release on the Utah Winter Olympics.