Results of a poll conducted for the Center for Science in the Public Interest (CSPI) by Penn, Schoen & Berland Associates on broadcast liquor advertisements. The nationally representative poll was conducted from December 14 to December 15, 2001 among 500 American adults 18 years of age and older. The margin of error is +/- 4.2% (95th percentile).

The major TV Networks, which include ABC, CBS, NBC and Fox, have voluntarily agreed not to advertise liquor on television. Do you strongly support, somewhat support, somewhat oppose or strongly oppose the networks keeping the policy in effect, that is, continuing to NOT show liquor ads on TV?

T
%
M
%
F
%
Strongly support 56 55 58
Somewhat support 16 18 15
Somewhat oppose 9 12 6
Strongly oppose 8 5 11
Don't know 11 10 10

Recently NBC has said that it is withdrawing from its voluntary commitment to not show liquor ads on TV and will now allow liquor companies to advertise on the network. Do you strongly support, somewhat support, somewhat oppose or strongly oppose NBC's decision to show liquor ads on TV? T
%
M
%
F
%
Strongly support 8 9 8
Somewhat support 12 16 9
Somewhat oppose 20 15 24
Strongly oppose 48 48 48
Don't know 12 12 11

How concerned are you that NBC has withdrawn from the voluntary agreement to not show liquor ads on TV: Would you say very concerned, somewhat concerned, not very concerned or not at all concerned? T
%
M
%
F
%
Very concerned 35 30 40
Somewhat concerned 24 23 25
Not very concerned 17 22 13
Not at all concerned 20 23 17
Don't know 4 2 5

Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree that it is a dangerous to have liquor ads on TV because they will introduce young people under the age of 21 to liquor? T
%
M
%
F
%
Strongly agree 48 44 51
Somewhat agree 22 24 20
Somewhat disagree 11 10 13
Strongly disagree 12 15 10
Don't know 7 7 6

Do you think that liquor ads on TV will be a major factor, a minor factor or not a factor at all in causing young people under 21 to try liquor? T
%
M
%
F
%
Major factor 42 42 42
Minor factor 37 40 33
Not a factor 16 16 16
Don't know 5 2 9

How concerned are you that one of the first liquor ads will appear this weekend on Saturday Night Live, which is watched by young people? Would you say very concerned, somewhat concerned, not very concerned or not at all concerned? T
%
M
%
F
%
Very concerned 40 36 45
Somewhat concerned 22 24 20
Not very concerned 16 13 18
Not at all concerned 18 25 11
Don't know 4 2 6

How appropriate is it for NBC to show liquor ads on the Saturday Night Live program? Would you say very appropriate, somewhat appropriate, not very appropriate or not at all appropriate? T
%
M
%
F
%
Very appropriate 7 10 5
Somewhat appropriate 21 22 20
Not very appropriate 25 24 26
Not at all appropriate 37 33 40
Don't know 10 11 9

December 20, 2001