STOP LIQUOR ADS ON TV:
PUBLIC OPINION

(1) A December, 2001 poll on broadcast liquor advertisements, conducted for the Center for Science in the Public Interest (CSPI) by Penn, Schoen & Berland Associates found that:

  • 72% of American adults support continuing a voluntary decision by television networks not to advertise liquor on television.
     

  • 68% of American adults oppose NBC’s decision to show liquor advertisements on television.

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  • 79% of American adults think that liquor ads on TV will be a factor in causing young people under 21 to try liquor.

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    (2) According to AdWeek magazine (January 14, 2002), an online survey conducted by Initiative Media North America to gauge how viewers would react to liquor marketing on network television found:

  • More than two-thirds said liquor ads should be limited to responsible-drinking messages and not extend to product appeals.

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  • 54% strongly or somewhat agreed that liquor ads should include responsible drinking and health warnings.
     

  • The most acceptable time for liquor ads is after 11 P.M.

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    Ira Sussman, Executive Vice President of the Initiative’s research branch noted that his firm’s research "argues for strict standards" and that "guidelines have to be a lot more stringent than what networks have developed on their own."

    (3) A recent TV Guide poll (January 14, 2002) found that:

  • More than half of those surveyed disapprove of NBC’s decision to air hard liquor advertisements.
     

  • 64% percent of women indicate hard liquor ads have no place on network television.
     

  • 57% of those surveyed believe teens would be influenced by hard liquor commercials.

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    Click here to view action alert on broadcast liquor ads, or click here for additional information
    on alcohol advertising

    February 2002
    CSPI NAH Subscribe