4.  IF CHOICE 1 IN QUESTION 2: How often do you watch TV after the time you are supposed to stop watching it? Would you say all the time, often, sometimes, rarely or never? ONE RESPONSE

1.  All the time

2.  Often

3.  Sometimes

4.  Rarely

5.  Never

9.  Don't know - VOLUNTEERED

5.  Do you have a TV in your bedroom? ONE RESPONSE

1.  Yes – GO TO 6

2.  No – GO TO 7

9.  Don't know – VOLUNTEERED – GO TO 7

6.  IF YES IN QUESTION 5: How often do you watch TV in your bedroom after the time you are supposed to stop watching it?  Would you say all the time, often, sometimes, rarely or never? ONE RESPONSE

1.  All the time

2.  Often

3.  Sometimes

4.  Rarely

5.  Never

9.  Don't know - VOLUNTEERED

7.  Do you ever watch television after 9:00 p.m. on school nights? ONE RESPONSE

1.  Yes- CONTINUE
2.  No – GO TO 26
9.  Don't know – VOLUNTEERED – GO TO 26

QUESTIONS 8-25 ONLY FOR THOSE WHO SAID YES IN QUESTION 7

8.  Which of the following is correct about how you watch TV after 9:00 p.m. on school nights? READ LIST - ONE RESPONSE

1.  I watch shows on both cable and broadcast TV.  Broadcast TV includes ABC, CBS, NBC, FOX and UPN.
2.  I watch only shows on cable
3.  I watch only shows on broadcast TV
9.  Don't know - VOLUNTEERED

9.  Who do you usually watch TV with after 9:00 p.m. on school nights? OPEN END

10.  How often do you watch TV after 9:00 p.m. on school nights unsupervised, that is, without an adult being present: all of the time, most of the time, some of the time, not very often or never? ONE RESPONSE

1.  All of the time

2.  Most of the time

3.  Some of the time

4.  Not very often

5.  Never

9.  Don't know - VOLUNTEERED

11.  Thinking of only the last 5 school nights, how many of those 5 nights did you watch a half-hour or more of television after 9:00 p.m.? ONE RESPONSE

1.  1

2.  2

3.  3

4.  4

5.  5

6.  Other – DO NOT SPECIFY

9.  Don't know - VOLUNTEERED

12.  From Sunday to Thursday in a typical week, how many nights do you watch shows on television after 9:00 p.m.?  Would you say one, two, three, four or five? ONE RESPONSE – IF RANGE GIVEN, USE LOWER NUMBER; IF EVERY NIGHT GIVEN, USE 5

1.  1

2.  2

3.  3

4.  4

5.  5

6.  Other – DO NOT SPECIFY

9.  Don't know - VOLUNTEERED

13.  On an average or typical school night from Sunday to Thursday, how long do you watch television after 9:00 p.m.? OPEN END

14.  From Sunday to Thursday, which is your one favorite night to watch shows on television after 9:00 p.m.? ONE RESPONSE

1.  Sunday
2.  Monday
3.  Tuesday
4.  Wednesday
5.  Thursday
6.  No night is my favorite
9.  Don't know - VOLUNTEERED

15.  In the last month, which cable stations have you watched after 9:00 p.m. from Sunday to Thursday? OPEN END

16.  Which one cable station that you have watched after 9:00 p.m. from Sunday to Thursday is your favorite? OPEN END

17.  Which shows that appear after 9:00 p.m. from Sunday to Thursday on any network or cable station are your favorites? OPEN END

18.  Now thinking of your one or two favorite shows that are aired after 9:00 p.m. on Sunday through Thursday, what is it about them that you like the most? OPEN END

19.  Now thinking of your one or two favorite shows that are aired after 9:00 p.m. on Sunday through Thursday, which age group do you think they are designed for?  Would you say READ AND ROTATE LIST? ONE RESPONSE

1.  Adults over 21 only
2.  Adults over 21 and kids
3.  Only kids
4.  Don't know - VOLUNTEERED

20.  When you're watching TV after 9:00 p.m. on school nights, how much attention do you pay to the commercials or advertising?  Would you say . . . READ LIST - ONE RESPONSE

1.  A great deal
2.  Some
3.  Not much
4.  Hardly any at all
5.  Never
9.  Don't know – VOLUNTEERED

21.  Can you please tell me what kinds of products are advertised on commercials that appear on shows after 9:00 p.m. on school nights? OPEN END

22.  How about the names of companies or brands that advertise products on commercials that appear on shows on school nights after 9:00 p.m.?  Can you name any of them? OPEN-END

23.  What types of ads or commercials that appear on shows after 9:00 p.m. on school nights do you like the best?  You can mention specific companies or specific products. OPEN-END

24.  Have you ever seen an advertisement for alcohol products, including beer, wine or liquor, on television after 9:00 p.m. on school nights? ONE RESPONSE

1.  Yes - CONTINUE
2.  No – GO TO 26
9.  Don't know – VOLUNTEERED - GO TO 26

25.  Which alcohol product or company was the advertisement for? OPEN END

I am now going to ask you a question about a separate topic.

26.  I am going to read a list of alcohol beverage products.  For each, please tell me if you have seen any advertising commercials for these products. READ AND ROTATE LIST – MARK ALL THAT APPLY

1.  Zima
2.  Mike's Hard Lemonade
3.  Smirnoff Ice
4.  Bacardi Silver
5.  Skyy Blue
6.  Coors Vibe
7.  Seagram Split
8.  Absolute Platinum

I am going to read the same list. Please tell me whether you think each is more like beer, more like wine or more like liquor. ROTATE QUESTIONS IN THIS SECTION – ONE RESPONSE

27.  Zima. Is this more like beer, more like wine or more like liquor? ONE RESPONSE

1.  Beer
2.  Wine
3.  Liquor
9.  Don't know - VOLUNTEERED

28.  Mike's Hard Lemonade

29.  Smirnoff Ice

30.  Bacardi Silver

31.  Skyy Blue

32.  Coors Vibe

33.  Seagram Split

34.  Absolute Platinum

35.  CODE GENDER

1.  Male
2.  Female

36.  What is the last grade in school you completed? ONE RESPONSE

1.  4^th grade
2.  5^th grade
3.  6^th grade
4.  7^th grade
5.  8^th grade
6.  9^th grade
7.  10^th grade
8.  11^th grade
9.  12^th grade
10.  Some college
99.  Refused - VOLUNTEERED

37.  Do you attend a public or private school? ONE RESPONSE

1.  Public
2.  Private
3.  Charter
4.  Home Schooled
9.  Refused - VOLUNTEERED

38.  What is your race? ONE RESPONSE

1.  White
2.  Black/African-American/Caribbean-American
3.  Hispanic/Latino
4.  Asian
5.  Arabic
6.  Other – DO NOT SPECIFY
9.  Refused - VOLUNTEERED

39.  Do you live in a city, suburb just outside a city, or a less developed or rural area not near a city? ONE RESPONSE

1.  City
2.  Suburb
3.  More rural, less developed
9.  Refused - VOLUNTEERED

40.  Are your parents currently married?  If not, are they divorced, separated, or did one or both of them pass away? ONE RESPONSE

1.  Married
2.  Divorced
3.  Separated
4.  One of them passed away
5.  Both of them passed away
9.  Refused - VOLUNTEERED

41.  Do you have any brothers or sisters and, if so, how many? OPEN END WITH PRE-CODES - ONE RESPONSE

1.  0
2.  1
3.  2
4.  3
5.  4
6.  5
7.  More than 5
9.  Refused - VOLUNTEERED

42.  Do you receive a weekly allowance and, if so, how much is it? OPEN END WITH PRE-CODES - ONE RESPONSE

1.  No
2.  $1-$5
3.  $6-$10
4.  $11-$15
5.  $16-$20
6.  $21-$25
7.  $25-$50
8.  More than $50
9.  Refused - VOLUNTEERED

43.  Do you have a job outside of school? ONE RESPONSE

1.  Yes
2.  No
9.  Refused - VOLUNTEERED

44.  Have you ever tried an alcohol beverage outside of your parent’s supervision and, if so, have you tried beer, wine, or liquor? MULTIPLE RESPONSES

1.  No
2.  Yes, beer
3.  Yes, wine
4.  Yes, liquor
5.  Yes, something else
9.  Don't know - VOLUNTEERED

45.  How old were you when you first tried an alcohol beverage outside of your parent's supervision? OPEN END

July 2002