Year |
Magazine |
Newspaper |
Outdoor |
Broadcast |
Total |
1995 |
200,249.4 |
3,009.6 |
25,841.0 |
1,387.8 |
230,487.8 |
1996 |
191,308.3 |
6,219.1 |
25,872.3 |
3,472.9 |
226,841.7 |
1997 |
212,320.4 |
5,260.9 |
28,738.7 |
10,012.4 |
256,332.4 |
1998 |
222,756.7 |
13,201.6 |
40,345.4 |
14,926.6 |
291,230.3 |
1999 |
239,519.8 |
15,677.9 |
49,057.2 |
17,067.7 |
321,322.6 |
% Change 1995-1999 |
+19.6 |
+420.9 |
+89.8 |
+1,129.8 |
+39.4 |
Source: Adams Business Media, Liquor Handbook Click here
for additional information on wine
and beer industry advertising
expenditures for 1995-1999.
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