Vol. 10, No. 1 August 1998
New Malt Liquor Targets African-American Youth
|The Coalition to
Recall "Phat Boy" Malt Liquor has petitioned the Bureau of Alcohol, Tobacco, and Firearms to challenge
the marketing of the product to underage consumers. The Coalition of which CSPI is
a part also wants BATF to determine whether the products promotion of its
"natural" ginseng ingredient violates federal labeling regulations. The
"Phat Boy" product features African colors and hip-hop-style letters, clearly
targeting young, urban, African-American males. (For those who dont know,
"phat" is slang for "cool" or "hip," and ginseng is a
reputed aphrodisiac.) The Coalition effort builds on community activism against the
product by Reverend Paul Scott in Durham, NC.
For more information on "Phat Boy," check out <www.marininstitute.org>.