Vol. 10, No. 1  August 1998

New Malt Liquor Targets African-American Youth

The Coalition to Recall "Phat Boy" Malt Liquor has petitioned the Bureau of Alcohol, Tobacco, and Firearms to challenge the marketing of the product to underage consumers. The Coalition — of which CSPI is a part — also wants BATF to determine whether the product’s promotion of its "natural" ginseng ingredient violates federal labeling regulations. The "Phat Boy" product features African colors and hip-hop-style letters, clearly targeting young, urban, African-American males. (For those who don’t know, "phat" is slang for "cool" or "hip," and ginseng is a reputed aphrodisiac.) The Coalition effort builds on community activism against the product by Reverend Paul Scott in Durham, NC.

For more information on "Phat Boy," check out <www.marininstitute.org>.

phatboy.jpg (23037 bytes)

WB01344_.gif (644 bytes)    WB01343_.gif (599 bytes)    WB01345_.gif (616 bytes)