Adolescent Responses to Televised Beer Advertisements:
Children of Alcoholics and Others


Acknowledgements * Summary * Introduction * Background * Survey Methodology * Findings * Discussion * Conclusion * Recommendations * Footnotes




1. Brown, R. "Educating young people about alcohol use in New Zealand: Whose side are we on?" British Journal on Alcohol and Alcoholism, 13, 199-204, 1978.


2. Kohn, P., R. Smart and A. Ogborne. "Effects of two kinds of alcohol advertising on subsequent consumption." Journal of Advertising, 13, 34-41, 1984.


3. Kohn, P. and R. Smart. "The impact of television advertising on alcohol consumption: an experiment." Journal of Studies on Alcohol, 45, 295-301, 1984.


4. Sobell, L., M. Sobell, D. Riley, F. Klajner, G. Leo, D. Pavan and A. Cancilla. "Effect of television programming and advertising on alcohol consumption in normal drinkers." Journal of Studies on Alcohol, 47, 333-340, 1986.


5. Atkin, C. and M. Block. Content and effects of alcohol advertising. Prepared for the Bureau of Alcohol, Tobacco and Firearms, Pub. No. PB82-123142. Springfield, VA: National Technical Information Service, 1981.


6. Atkin, C. "Survey and Experimental Research on Effects of Alcohol Advertising," Research Monograph No. 28, The Effects of the Mass Media on the Use and Abuse of Alcohol, National Institute on Alcohol Abuse and Alcoholism, 1995.


7. Strikland, D. "Advertising exposure, alcohol consumption and misuse of alcohol." M. Grant, M. Plant and A. Williams (eds), Economics and Alcohol: Consumption and Controls, New York: Gardner Press, Inc., 201- 222, 1983.


8. Strikland, D., T. Finn, and M. Lambert. "A content analysis of beverage alcohol advertising." Journal of Studies on Alcohol, 43, 655-682, 1982.


9. Postman, N., C. Nystrom, L. Strate and C. Weingartner. Myths, men and beer: an analysis of beer commercials on broadcast television, 1987. Falls Church, VA: AAA Foundation for Traffic Safety, 1988.


10. Atkin, C. "Effects of televised alcohol messages on teenage drinking patterns." Journal of Adolescent Health Care, 10, no. 6, 1-14, 1989.


11. Atkin, C. "Effects of televised alcohol messages on teenage drinking patterns." Ibid.


12. Grube, J. and L. Wallack. "Television beer advertising and drinking knowledge, beliefs and intentions among school children." American Journal of Public Health, 84: 254-259, 1994.


13. Aitken, P., D. Eadie, D. Leathar, R. McNeill and A. Scott. "Television advertisements for alcohlic drinks do reinforce underage drinking." British Journal of Addiction, 83, 1399-1419, 1988.


14. Covell, K., K. Dion and K.K. Dion. "The appeal of lifestyle advertisements for tobacco and alcohol." Paper presented at the annual meeting of the American Psychological Association, San Francisco, 1991.


15. Atkin, C. and M. Block. "Effects of alcohol advertising." In Thomas C. Kinnear (ed.), Advances in Consumer Research, Vol. 11, Provo, Utah: Association for Consumer Research, 688-693, 1984.


16. Aitken, P., et al, ibid.


17. Grube, J. "Alcohol portrayals and alcohol advertising on television: content and effects on children and adolescents." Alcohol Health and Research World, 17, no. 1, 61-66, 1993.


18. Russell, M., Henderson, C., and Blume, S. Children of Alcoholics: A Review of the Literature. New York, NY: Children of Alcoholics Foundation, 1985.


19. Abstinence is generally defined as having had one or fewer drinks in the past year. National Institute on Alcohol Abuse and Alcoholism, Eighth Special Report to the U.S. Congress on Alcohol and Health, September 1993.


20. National Institute on Alcohol Abuse and Alcoholism, Alcohol Epidemiological Data System. Surveillance Report #35, Apparent Per Capita Alcohol Consumption: National, State, and Regional Trends, 1977-1993, Table 4, December 1995.


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