Adolescent Responses to Televised Beer Advertisements:
Children of Alcoholics and Others

 

Acknowledgements

The Center for Science in the Public Interest and the Children of Alcoholics Foundation would like to thank Dr. Charles Atkin, Department of Communication at Michigan State University, for consulting on the survey and analyzing the data, and Meghan Bloome for initiating the survey protocol and conducting a review of existing literature on alcohol advertising research.

We would also like to thank the Christopher D. Smithers Foundation for its unswerving commitment to the battle against alcoholism. Its generous gift to the Children of Alcoholics Foundation helped make this research effort possible. A grant to the Center for Science in the Public Interest from the S.H. Cowell Foundation of San Francisco also helped support this project.

In addition, we would like to recognize the following people for their assistance and support:

  • Paul Curtin, Alcohol Services, Inc., Syracuse, NY
  • Ellen Morehouse and staff at Student Assistance Services, Ardsley, NY, working in the following New York communities: Briarcliff Manor, Eastchester, Harrison, Katonah, Lincolndale, Rye, Tarrytown, White Plains, Yonkers, Yorktown Heights
  • Beth Fraster, CASPAR Alcohol Education Program, Somerville, MA
  • Cari Santibanes, Eastfield Ming Quong/Kids Are Special, Campbell, CA
  • Sister Peter Brigid, St. Anselm's School, the Bronx, NY
  • Marilyn Fenety, FACTS program at Long Beach Memorial Hospital, Long Beach, NY

Finally, we would like to recognize the many young people who participated in the survey and shared their thoughts about and experiences with alcohol and television beer advertisements. Surveys were conducted at the following sites:

  • Eastfield Ming Quong/Kids Are Special, Campbell, CA
  • FACTS, Long Beach Memorial Hospital, Long Beach, NY
  • Somerville Public Schools, Somerville, MA
  • St. Anselm's School, the Bronx, NY
  • Student Assistance Services:
        Briarcliff High School, Briarcliff Manor, NY
        Eastchester High School, Eastchester, NY
        Gorton High School, Yonkers, NY
        Harrison High School, Harrison, NY
        John Jay High School, Katonah, NY
        John Jay Middle School, Katonah, NY
        Rye High School, Rye, NY
        Sleepy Hollow High School, Tarrytown, NY
        Somers High School, Lincolndale, NY
        White Plains High School, White Plains, NY
        Yorktown High School, Yorktown Heights, NY
  • Syracuse Public Schools, Syracuse, NY

Center for Science in the Public Interest
1220 L St., NW, #300
Washington, DC 20005
(202) 332-9110, ext. 385

Children of Alcoholics Foundation, Inc.
164 West 74th Street
New York, NY 10023
(212) 595-5810. ext. 7760

   

July 1996