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Campaign Information: Statement of Key
Principles
The
Campaign for Alcohol-Free Sports TV will define publicly the problem of
alcohol advertising on televised sports, build consensus among people and
groups concerned about this issue, attract high-profile supporters, and
build public, media and policy-maker support for change. Essential
principles guiding the Campaign include:
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Alcohol is the most used and abused drug among young people in the United
States.
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The link of alcohol with sports represents an unnatural and potentially
destructive alliance which society has uncritically tolerated for too
long.
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Alcohol advertising on televised sports events reaches large numbers of
underage people, encouraging drinking, and masking the many risks
associated with alcohol consumption.
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A
campaign against alcohol advertising on televised sports is a central part
of a comprehensive national effort to prevent underage drinking and
excessive drinking.
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College leaders, amateur athletic organizations, professional sports
leagues, and the alcohol and television industries must take positive,
voluntary steps to reduce the exposure of young people to alcohol
advertising on televised sports.
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Policymakers have a responsibility to monitor the effect on young people
of alcohol advertising on televised sports and, where necessary, take
action through targeted regulation.
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